New incentives, promotions and tools empower channel partners to grow business amid industry migration to cloud, virtualization and software-defined networking
MILPITAS, Calif. – Nov. 2, 2015 – (NASDAQ:VIAV) VIAVI Solutions today unveiled its new global channel partner program to deliver increased value to its solution partners, resellers and distributors. The program, called Velocity, builds upon foundational elements of the platform built last year and features a series of enhancements designed to empower existing partners and new recruits to grow their business with VIAVI’s instruments, software, services and systems for both enterprises and service providers.
The rapidly changing nature of the networking industry and evolving customer expectations are putting pressure on partners to keep pace in order to better serve their enterprise and telecommunications customers. In turn, partners ask vendors like VIAVI to provide better tools, insights and training to simplify and accelerate business while improving customer satisfaction.
With the Velocity program, VIAVI aims to grow its footprint of sales derived from channel engagements and, as a new brand following the separation of Lumentum from JDSU in August, VIAVIis expanding its presence in the enterprise-facing market. Velocity introduces several new ways to empower and simplify the sales process, improve marketing resources and ultimately grow mutual business between VIAVI and its partners. Velocity also incorporates a flexible framework to help our partners adapt to a fast-paced industry with evolving business models:
- Tiered Architecture. With three tiers – Authorized, Premier and Elite – partners who invest more for mutual success are rewarded with higher benefits.
- Financial Rewards and Incentives. To help partners profitably expand their reach and capability, VIAVI is introducing tiered pricing, deal registration, and stocking discounts that become more lucrative as partners move up the ranks from Authorized to Elite partner. Tiered pricing discounts vary depending on the partner level and product family.
- Increased Marketing Development Funds (MDF). Partners must spend more time and resources with prospects and customers, demonstrating how to cost effectively upgrade, scale and navigate major technology transformations. To help partners initiate these engagements, VIAVI is increasing investment in partner marketing campaigns through Marketing Development Fund (MDF) and discretionary fund programs. Examples of MDF uses include advertising, Web site building, events, demonstration equipment and direct marketing campaigns, among others.
- New Sales Enablement Tools. VIAVI is introducing a new web-based partner portal to provide its ecosystem of partners with the latest resources to grow their businesses. The new portal will make it easier for partners to access sales, marketing and pricing information and stay in close communication with their VIAVI contacts.
“In this new software- and cloud-laced reality where network agility is increasingly critical, simply keeping up with customer demands can be challenging. At VIAVI, we’re providing our partner ecosystem with the tools they need to actually grow their business – not just maintain the status quo,” said Sergio Bea, Vice President, Worldwide Channels at VIAVI. “It’s more vital than ever to equip our respected partners with ample resources to help manage the unpredictable technology changes impacting our customers. It’s time to motivate existing partners to sell, attract new types of partners, and demonstrate that we have the industry’s most complete set of solutions.”
“In the ever-competitive and evolving service provider and enterprise networking landscape, ‘a better mousetrap’ alone sometimes is not enough to win new business,” said Aaron Joyce, Group Business Development Director, Butler Transtest Limited, an Elite VIAVI partner. “Best-in-class support coupled with innovative solutions are vital for us, especially in the enterprise space where strong channel programs are the difference between winning and losing. We’re excited VIAVI has ramped up of several aspects of its channel partner program to empower us to grow our footprint, reach new customers and bring success to our businesses and that of our customers.”
“VIAVI’s new first-class channel program comes packed with a slew of new incentives that will invigorate our sales force and help grow both our business and VIAVI’s,” said Doug Dollenberg Vice President of Product Management, TESSCO Technologies, an Elite VIAVI Partner. “More marketing funds, deal registration and training are important to ensure our crew in the field can meet the evolving needs of our customers.”
VIAVI is proud to collaborate with approximately 240 Solutions Partners around the world. VIAVI’s highly capable solution partners offer a range of specialties in the areas of logistics, wireline telecommunications, wireless and mobile technologies, enterprise networking, unified communications, and cloud. Our ecosystem covers a vast regional customer base spanning North America, Latin America and the Caribbean, EMEA and Asia-Pacific. Learn more about the Velocity partner program.
About VIAVI Solutions
VIAVI (NASDAQ: VIAV) software and hardware platforms and instruments deliver end-to-end visibility across physical, virtual and hybrid networks. Precise intelligence and actionable insight from across the network ecosystem optimizes the service experience for increased customer loyalty, greater profitability and quicker transitions to next-generation technologies. VIAVI is also a leader in anti-counterfeiting solutions for currency authentication and high-value optical components and instruments for diverse government and commercial applications. Learn more at www.viavisolutions.com and follow us on VIAVI Perspectives, LinkedIn, Twitter, YouTube and Facebook.