Harnessing Location Intelligence
As mobile operators look to harness the customer data within their networks, both to optimize their own businesses and create new business models and revenue streams, GEOinsights unlocks the power of the location intelligence within the ariesoGEO platform.
The powerful GEOinsights data feed transforms the detailed connection centric data within the ariesoGEO platform into an anonymized, aggregated feed of insights about places, people, and time. This information is ready to be shared with external systems and can be integrated with data warehouses using straightforward and cost effective techniques. In many cases the intelligence from GEOinsights can be directly used with business intelligence solutions.
Compared to other sources of location intelligence information GEOinsights brings several key advantages:
- Intelligence covers all of an operator’s customers, not just those using a particular service or type of device as experienced with client app based solutions
- Location information is provided at much higher resolution than cell based systems, in urban areas resolutions in excess of 100 times cell level can be achieved.
- By pre-combining customer profile information the intelligence provided can be filtered and grouped by an extensive range of attributes, and still remains anonymous.
GEOinsights enables new revenue streams through data monetization. Leading operators around the world are exploring how the unique customer behaviour information they hold can be harnessed to deliver value to other business segments with offers such as Location Insight Services.