What are Mobile Analytics?
Mobile analytics is the practice of measuring and analyzing data generated by mobile subscribers and their devices. It employs “big data” to capture the details of mobile user experiences and behavior with the primary objectives being service assurance and data monetization. When utilized by mobile network operators, mobile analytics tools can provide detailed, real-time user insights.
What is the Importance of Mobile Analytics Tools?
The explosion of wireless communication and data transfer in recent years has created a challenging environment for mobile network operators through the sheer volume and complexity of traffic and information sources from which to gather useful insights. Effectively deploying big data analytics solutions to capture and harness the potential of this resource is the logical antidote. Mobile analytics tools help provide this big data, and the acumen gained through this approach provides opportunities to enhance service quality and optimize the monetization potential.
Types of Mobile Analytics Tools
Mobile Analytics Fundamentals
Mobile network operators oversee the flow of a nearly infinite stream of rapidly growing data on a continuous basis. Mobile analytics and data-driven decisions are the keys to unlocking the potential of this data. Top mobile analytics companies understand that customer behavior can provide insight that drives retention and loyalty while increasing lifetime customer value. By identifying the usage patterns, location, and content preferences of customers, tailored offerings can be combined with optimized levels of service assurance to produce higher levels of customer satisfaction.