We wanted to deliver an amazing experience for our customer by inventing new ways to achieve a magical, pure blue.
VIAVI offers color and forecasting services that help brand owners make the right color choices based on the latest methodologies, data and trends.
Combining art and science
Color is a silent salesperson that can enhance a brand and dramatically increase sales. Expert guidance from the professional color experts at VIAVI, combined with proven market data, help brand owners select the most impactful colors for their products.
Exclusive Color Concept Design
Consultation with our color professionals, either at a designer’s facility or at our Color Design Studio, can significantly speed the development of new and exciting visual effects. The VIAVI Color Design Studio in Santa Rosa, California is a highly creative environment that stimulates the imagination, while providing the best available technical resources. Onsite visits with the VIAVI color team can significantly reduce lead times and costs associated with developing new and eye-catching color effects. Our extensive color library contains over 4,000 different color swatches in a wide range of hues and chromas. We can also create custom, exclusive color concepts to meet individual requirements.
Color Trends: Point of View
Each year, VIAVI color professionals create a palette of “colors to watch” based on extensive trend research.
VIAVI and LEXUS
VIAVI and Lexus team up to create a stunning new color for the Lexus LC500.
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