Custom Color Solutions

Igniting brands with custom colors and special effects

VIAVI collaborates with some of the world’s most well-known brands on unique pigments to create striking effects that differentiate brand identities, products and packaging.

Experts at color pigment technology

Discerning consumers buy electronics, cars and other goods that reflect their personal taste and individual style. Brand owners must continually evolve product designs to attract and inspire the changing preferences of their customers. VIAVI helps companies enhance their products with professional color services and state-of-the-art pigment technology that adds richness and luminosity to paints, coatings, inks, plastics, paper and textiles.

  • Color Trends 2021: Resilience

    Resilience: 2021 Color Trends

    RE=back SILIENCE=from the French salire, meaning to jump, to leap. This is the story we found as we moved through the journey of our recoil and our rebound.

  • Video

    Structural Blue

    VIAVI and Lexus team up to create a stunning new color for the Lexus LC500.

  • Solution

    Color Design Services

    Custom colors tailor-made to ignite your brand. Color is your silent salesperson—used correctly, it dramatically increases sales and builds strong branding.

Structural color is the designer’s dream technology. By using this, we bring to life the rich curvature of the LC body.

Tadao Mori, LC Chief Designer