Custom Color Solutions

Igniting brands with custom colors and special effects

VIAVI collaborates with some of the world’s most well-known brands on unique pigments to create striking effects that differentiate brand identities, products and packaging.

Experts at color pigment technology

Discerning consumers buy electronics, cars and other goods that reflect their personal taste and individual style. Brand owners must continually evolve product designs to attract and inspire the changing preferences of their customers. VIAVI helps companies enhance their products with professional color services and state-of-the-art pigment technology that adds richness and luminosity to paints, coatings, inks, plastics, paper and textiles.

  • Color Trends 2020

    Color Trends 2020: &

    Explore our 2020 Color Trends Show and learn more about our forecast for the upcoming year.

  • Structural Blue

    VIAVI and Lexus team up to create a stunning new color for the Lexus LC500.

  • Color Design Services

    Custom colors tailor-made to ignite your brand. Color is your silent salesperson—used correctly, it dramatically increases sales and builds strong branding.

Structural color is the designer’s dream technology. By using this, we bring to life the rich curvature of the LC body.

Tadao Mori, LC Chief Designer