Color Trends 2020

Color Trends - Past

Welcome to Color Trends

  • ReSource

    Explore our 2019 Color Trends Show and learn more about our forecast for the upcoming year.

  • Color Trends 2019 - ReSource

    The VIAVI Team has been tracking trends in color developments and analyzing recent research in the world of color and is proud to present ReSource. Derived from our need to cultivate new sources of materials to be used in our daily lives… to make conscious choices in our buying behaviors… and reward suppliers that are committed to sustainability. ReSource touches on our desire to understand a product’s environmental and social impact throughout its lifecycle from origin, distribution, necessity, longevity and ultimately recyclability or other responsible disposal options.

    We invite you to explore the four color families offered in ReSource: Reduction, Conscious, Skeptical and Diversion.

    Professional Color Trend Forecasting 
    Color trend forecasting services from VIAVI help designers jump-start new products with highly relevant colors. Every year, VIAVI color professionals create a palette of “colors to watch” based on extensive research, ensuring that color choices reflect the latest styles when products hit the market.

    We invite you to explore the four color families offered in 2019 ReSource: Reduction, Conscious, Skeptical and Diversion.

  • Color Trends 2018 - Balance

    Work, Rest, Play and Feast
    Usually the discussion of balance involves the quest for balance between the areas of our lives. Our focus, here, is evolving the future of balance – balance within each area of our lives. This shift inspires us to examine each aspect of our lives with the goal of promoting wellness and balance within each aspect. In that spirit, we are pleased to introduce our four color families for 2018 – Work, Rest, Play and Feast.  

    Professional Color Trend Forecasting
    Color trend forecasting services from VIAVI help designers jump-start new products with highly relevant colors. Every year, VIAVI color professionals create a palette of “colors to watch” based on extensive research, ensuring that color choices reflect the latest styles when products hit the market.

    We invite you to explore the four color families for 2018 – Work, Rest, Play and Feast.

  • Color Trends 2017 - Pathways

    Wander down many pathways on the journey forward.

    Science and technology revolutionize our lives, but memory, tradition and myth frame our response. - Arthur M. Schlesinger

    There has always been tension between tradition and technology. While the world rushes to be more automated, we value a slower pace, enjoy the old way of doing things, and make human connections. The modern world will offer many choices. This is not a crossroads with one choice to make – you can wander down many pathways on the journey forward, taking in all the benefits that each has to offer.

    VIAVI pigments create special option colors suitable for automotive and other OEM applications.

    ChromaFlair pigments create a color-shifting effect, reflecting different colors as viewing and illumination angles change.  SpectraFlair pigments create bright rainbow prisms over a silver metallic base. ChromaHD pigment (currently under development) is highly chromatic in design without extreme color shift.  These pigments enhance contours of three-dimensional parts and can be styled to create elegant to dramatic visual effects.

    To support growing demand for special-option colors suitable for economy cars, we formulated this year’s trend colors to help achieve lower cost targets. Formulations are further adjustable to meet a wide range of appearances and costs.  In addition to our annual color trends, VIAVI provides a variety of design services for color professionals and we create custom-styled colors to meet your specific needs.

    Explore an in-depth look at the science behind VIAVI custom color creation.