Color Trends 2017


Wander down many pathways on the journey forward.

Science and technology revolutionize our lives, but memory, tradition and myth frame our response. - Arthur M. Schlesinger

There has always been tension between tradition and technology. While the world rushes to be more automated, we value a slower pace, enjoy the old way of doing things, and make human connections. The modern world will offer many choices. This is not a crossroads with one choice to make – you can wander down many pathways on the journey forward, taking in all the benefits that each has to offer.

  • Custom Color Solutions

    ChromaFlair and SpectraFlair pigments give you exclusive, ahead-of-the-curve colors and palettes.

VIAVI pigments create special option colors suitable for automotive and other OEM applications.

ChromaFlair pigments create a color-shifting effect, reflecting different colors as viewing and illumination angles change.  SpectraFlair pigments create bright rainbow prisms over a silver metallic base. ChromaHD pigment (currently under development) is highly chromatic in design without extreme color shift.  These pigments enhance contours of three-dimensional parts and can be styled to create elegant to dramatic visual effects.

To support growing demand for special-option colors suitable for economy cars, we formulated this year’s trend colors to help achieve lower cost targets. Formulations are further adjustable to meet a wide range of appearances and costs.  In addition to our annual color trends, VIAVI provides a variety of design services for color professionals and we create custom-styled colors to meet your specific needs.

Explore Vaivi’s newest offering — an in-depth look at the science behind VIAVI custom color creation.