Color Trends 2020

Color Trends 2020


Bubble, Omnivore, Ritual & Immortal

Welcome to our Color Trends 2020 - &

The Color Trends 2020 story captures the attraction, the pull – the energy – the possibilities of pairing two seemingly opposite things together in one expression by the &. The & does not negate the power of either entity. This is not a dilution or a distillation; this is not mixing red and green to make brown. In this formulation of red & green a unique and artistic light unfolds which compliments each concept. In contrast to the minimalization of compartmentalization, the separating and negating of concepts with “wither this or that” thinking, the flow the logogram & creates is the power and potential of joining paradoxes to generate innovative new ideas, and bold approaches to our changing world.

We invite you to explore the four color stories offered in &: Bubble, Omnivore, Ritual & Immortal.

  • Color Trends 2020


    We invite you to explore the & interactive color trends experience.

  • Color Trends: Bubble

    &: Bubble

    We use the word Bubble to identify our own personalized space in a crowded world – my bubble, my rules.

  • Color Trends: Omnivore

    &: Omnivore

    The inspiration for the Color Collection Omnivore is rooted in the evolving food sector.

  • Color Trends: Ritual

    &: Ritual

    As we seek to understand an increasingly complex world, what remains unchanged is our need for Ritual.

  • Color Trends: Immortal

    &: Immortal

    What is the benefit of living longer if we are not able to enjoy it?

What once seemed like an impossible paradox can now be reconciled with &.

– Eric J. McNulty

Professional Color Trend Forecasting

Color trend forecasting services from VIAVI help designers jump-start new products with highly relevant colors. Every year, VIAVI color professionals create a palette of “colors to watch” based on extensive research, ensuring that color choices reflect the latest styles when products hit the market.