SoftBank Mobile Chooses JDSU’s ariesoGEO Platform to Improve Customer Experience
Milpitas, Calif., March 16, 2015 - JDSU (NASDAQ: JDSU) today announced that SoftBank Mobile (SBM), a leading mobile communications service provider in Japan, has chosen to implement JDSU’s ariesoGEO™ platform and GEOperformance application across its 3G and LTE networks in downtown Tokyo. SoftBank will use ariesoGEO to help improve customer satisfaction by using location intelligence data from its network.
ariesoGEO is a geolocation solution designed for customer-centric radio access network planning, optimization and troubleshooting. It enables a mobile network operator to perform traffic analysis, site design, RAN optimization, new service and network planning, and customer troubleshooting. It is the only geolocation solution that supports 2G, 3G and LTE radio access generations. Using location intelligence, ariesoGEO will provide information in near real-time about the subscriber experience down to the individual subscriber level. This in turn enables efficient segmentation and the ability to focus on VIP customer groups, such as corporate accounts.
JDSU’s ariesoGEO platform was selected after a competitive trial due to the scalability and maturity of the solution, and its ability to support multiple vendors and technologies.
“We are delighted that SoftBank Mobile has selected the ariesoGEO platform,” said Sue Spradley, senior vice president and general manager of JDSU’s Network and Service Enablement business segment. “We pride ourselves on being a partner, not just a supplier. Through our mentoring service, we will ensure that SoftBank Mobile is able to rapidly adopt new working practices, helping it to maximize the value of geolocated customer data and achieve expected business benefits quickly and seamlessly.”
JDSU (NASDAQ: JDSU) innovates and collaborates with customers to build and operate the highest-performing and highest-value networks in the world. Our diverse technology portfolio also fights counterfeiting and enables high-powered commercial lasers for a range of applications. Learn more about JDSU at www.jdsu.com and follow us on JDSU Perspectives, Twitter,Facebook and YouTube.
SoftBank Mobile Corp., a wholly-owned subsidiary of SoftBank Corp., offers a comprehensive range of innovative mobile communications services and devices to customers in Japan. With a network that is rated No. 1 for smartphone data connection rates*, SoftBank Mobile has led the market in annual net subscriber additions since 2008. SoftBank Mobile is further strengthening its network by expanding LTE coverage and building on its industry-best position for Wi-Fi spots**. To learn more, please visit http://www.softbank.jp/en/corp/group/sbm/.
*Based on statistics analyzed by Agoop Corp. in 2013.
**Based on company research conducted in 2013.